Archive for the ‘International Business’ Category
February 15th, 2010 | 
Author: For too many solo-preneurs, the answer to low income is to create a new product and wait for the masses to buy. It is a far better solution to market the products and services you already have. By this, I do not mean for you to blindly continue to try to sell what has not been selling before. Instead I would urge you to do the following.
1. Look at the outreach material you have generated for the product. Does it emphasize that the product or service will alleviate a pain or difficulty the client is experiencing? This is often addressed by changing the features listed in the outreach for benefits. For example, you do not need to mention that it contains 32 pages (a feature) until well after you mention that the booklet will forever solve the problem of abdominal fat (benefit that solves a pain). This examination should include your web content and any written material.
2. The packaging must be appealing to the buyer. If it is shelved, it must be attractive visually. If you are selling a service it must be accessible to the buyer. A residential workshop may be what the buyer needs but will not purchase if it means traveling any distance. The packaging of this product could include making it into a tele-class or online course.
3. Is the price right for the product? In 1987, after building a house, I tried to sell the beat up residential trailer my family had lived in during construction for $2,000. No takers whatsoever. I jacked the price to $3,000 and had two bids in short order and the trailer was off my property in three weeks. Apparently there was not a market for a $2,000 mobile home but there was a market for people who wanted to pay $3,000. I have never forgotten this episode.
Before you invest too much time in designing new products and services, take a look at your existing product and services using the above guideline. You’ll be glad you did.
Posted in Business, Business Marketing, Business Plan, Business Tips, Business idea, Bussiness Idea, E-Business, International Business, Internet business, Marketing, Retail business, Retail business tips, Sales training, Small Business | 
Tags: Marketing tips | 
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Too often, retail owners will try to race their competition to be the lowest price reseller in their niche. Unfortunately, this causes you to race your competition straight to the bottom, where no one makes any money. Read on to find out a new pricing strategy, where you can charge MORE than your competitors, work with less hassle, have better customers, and make a lot more money in the process.
Instead of racing your competition to the bottom, you need to focus on moving the customer away from your price and move them towards your entire package, where you offer an experience for them. You need to engage value and their emotions instead of just their bank account.
Think of positive experiences you had with a certain brand as a child. Here, there is an event and and a whole list of emotions that go along with the product or the place. The price had nothing to do with the equation. There are products that I enjoy, where I will pay 2-3 times more than the discount brand just because of the emotional connection with the product.
Price buyers are only 20% of your customers. 80% of your customers are coming to you for other reasons (unless of course, you are a deep discounter, then it could be 80% are price buyers). You can position your products as one-of-a-kind, where they offer prestige and status to the people that own them. You can position your business so that your service is so extraordinary, that a customer would never think of going anywhere else as long as they are treated consistently.
Posted in Business, Business Tips, Business idea, Bussiness Idea, International Business, Retail business, Retail business tips, Sales training, Small Business |
Tags: Retail business |
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I’ve found my clients to be brilliant, talented, and full of fabulous money-making ideas for their business. But because they are solo entrepreneurs, they tend to remain isolated for the most part in their business life.
But even though you need to get connected with others, WHO you choose to connect with can either make or break you. It can lift you up or drag you down. And if you think gathering with others in your industry is the way to go, what I share here may surprise you.
YOUR INDUSTRY PEEPS
OK, so there’s nothing inherently wrong with attending industry-focused meetings where you’re hanging with your peeps. Coach memberships if you’re a coach, accountant memberships if you’re an accountant, photographer gatherings if you’re a photographer.
But here’s the thing… if that’s the ONLY meetings you attend, you can tend to get very self-focused in your business. Sure, you keep discover how to do your craft or skill better, but who’s teaching you marketing, sales, etc. Worse, folks end up following what everyone else in their industry does which means you’re not doing anything to set yourself apart.
I tend to hang with folks who are in multiple industries and industries completely different than my own. And I watch what they do. I steal successful ideas that seem like they could never be used in my industry and I find a way to tweak it and apply it to my own industry. One of my best ideas for example, came from a grocery store owner. And that my friends may be one secret to standing out as unique and different in your field so that you attract a whole lot of clients. It takes a level of open-mindedness and tremendous curiosity to get there.
Posted in Business, Business Tips, Business idea, Bussiness Idea, E-Business, Indian Market, International Business, Internet business, Small Business |
Tags: Business grow |
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Sales training manuals offer detail steps and visual examples to market to a potential customer and make a conversion. Sale manuals teach you how to get prospects and how to follow through each technique step by step. Manuals help you to continue to follow through on what you have learned in training and to pick up new techniques and ideas used to make sales. After being taught in a workshop or one on one session the manual show how to easily implement tools you have learned. When you read training manuals or books you learn techniques to connect to the customer and are given step by step examples to follow. These steps help you to learn the ins and out of selling products or services. Training manuals are general sales specific to type of market you are in. Whether it is telephone, pharmaceutical, or online training. Manuals tell you what will work and what will not work.
Sales training manuals teach you how to met and exceed the needs of your potential customers which creates customer loyalty and referrals. Sales manuals gives the tools needed connect with potential customers and close sales. They allow you to have something to refer back. You can learn how to market a product and have an effective presentation whether you are a beginner or a professional sales person. Manuals take you through the whole process of selling techniques. Some manuals will give you insides of what makes other so success in the market and help you to achieve the same level of success.
There are all kinds of sales manuals available. Manuals for beginners, professional or sales teams. Sales manuals are available by specific markets whether it is telephone, pharmaceutical training or online. When selecting a manual or book make sure it is easy to understand. It thoroughly covers all necessary steps of sales. the manual has tools that you can easily implement. The manual should be clear and simple and meet every criteria to make sales and create customer satisfaction. This will create customer satisfaction and met their needs. You may spend time going through manuals and books until you find techniques that work. Once you have found those techniques stick with what works.
Posted in Indian Market, International Business, Sales training, Small Business |
Tags: Sales training |
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